You pay good money to have a professional photographer cover your event – then wait days to see your photos. Now you and your guests can have access to those photos, live as our photographers shoot your event.
It is delivered by EventPix. It’s called RealTime.
RealTime is the new delivery service, where professional photos taken at your event can be accessed immediately by your guests, making them more engaged as they share high-quality professional photos of your event on social media.
Meanwhile your social media manager will have a login to access all the photos so they can pick the best to share on your feeds.
How does RealTime work?
It’s really simple. When a photograph has been taken of your guests, our professional photographer provides them with a QR code they scan on their phone. This instantly gives guests access to a personal gallery where they can access and share their photographs, along with others from shared galleries of the event.
This QR code can be scanned multiple times, adding to each personal gallery.
The QR code can be supplied via a card given to them by the photographer or via our registration partners’ name badges.
To enhance your brand we can add overlays that will help promote your organisation, brand or event, so your event never goes unseen again.
The best thing about RealTime delivery is the galleries can be accessed from any phone or website, instantly.
What about quality control?
In the past, we would fully edit images post-event and deliver the following day. So how do we ensure quality with such a quick turnaround?
First is the photographers – we only work with experienced professionals.
Second is preparation – our photographers arrive in plenty of time to check the stage and venue lighting – do test shots and adjust for exposure and colour balance. Our studio lighting is also checked and balanced.
So now the majority of the images will be great already.
The third stage is monitoring of the files as they are uploaded – we have an experienced photo editor watching the feed. Their job is to delete any sub-standard (or inappropriate) images and to quickly edit any that require it.
Images for print media and documentation
The original camera files will be edited and delivered a few days post-event and can also be made available via our sales gallery for guests who wish to order prints.
RealTime delivery is perfect for awards presentation, gala dinners, graduations and school formals, conferences, marketing activations and public events.
Leading up to the 2019 Miss Universe Australia contest, teeth whitening sponsor, SDI (Pola Teeth Whitening) hosted a number of cocktail parties for State Finalists around Australia – which we had the pleasure of providing the event photography for in each state.
The events have been cleverly plastered over social media thanks to Miss Universe contestants blogging and posting on social media, giving SDI and partnering dentists an amazing amount of exposure and marketing content.
Conferences have been and will continue to be one of the most powerful ways to bring a community of people together, to share ideas and bring experts and innovations to the forefront of any industry or movement.
The production, styling, lighting, speakers and everything involved to bring a conference together is worthy of being celebrated and documented, typically for the purpose of social media amplification, public relations and marketing the next conference.
Recently at the Lewis Howes Summit of Greatness I witnessed a plethora of photographers and videographers madly running around to capture every finite detail, emotion and energetic atmosphere, entertainment, and world-class speakers on stage and at signings and meet and greets.
It reminded me just how much goes into producing, documenting and marketing such an event.
Reflecting on this, I would like to highlight what it takes to document a large-scale conference and the type of content it can generate.
Every conference and event is different, and it all depends on whether there are breakout sessions and how many, what social events and how many there will be, number of delegates attending, whether it includes an exhibition area and brand activations that need to be photographed.
To give you an example, this three day, 1,200 delegate conference required the services of three professional event photographers and one photographic co-ordinator.
10 breakout rooms with X 30-minute rotating sessions per day
5 evening social events
2 breakfasts, and
1 large exhibition floor with 3x stand activations per day.
To capture an entire conference you generally need more than one photographer. This is why we recommend partnering with an event photography company that has a network of photographers.
If your conference is in more than one location, hiring an event photography company will make your job that much easier. You can hand your brief to one person with the confidence your brief will be directly communicated with each photographer.
When you partner with an event photography company, you get access to the best event photographers who have been individually tried and tested.
What type of content can be generated from a conference?
Would you agree that the size of a conference can tell you just how amazing it was? Have photos of a buzzing crowd or sea of people clapping and laughing at a conference help you decide whether to attend a conference in the past? Social influence has to be one of the biggest selling points when it comes to events.
In addition to cheering crowds and photos of your amazing speaker lineup on stage presenting the very best of what they know, here are some ideas on how you can use conference photography during the event and into the future.
Having a conference photographed would have to be the best way to generate social media marketing material for the next 12 months, or until your next conference. Imagine having a database of photography, ready to use on your social channels.
With the power of technology, photographs can be transferred from a camera to a tablet, phone or computer and uploaded to social media within minutes.
Do you engage the marketing team who takes care of your marketing when you’re running a conference? I bet they would absolutely love this.
Conference Showreels and Highlights
During last day of The Summit of Greatness a team of videographers put a highlights video together, which was viewed on the last day. The video highlighted the speakers, personal transformations and new friendships made. It was a moving and inspirational video that reminded me of how I felt when I arrived and how I felt on the last day of the summit. In addition to moving the audience, Lewis sold 1,000 tickets to next years Summit of Greatness.
Do you have a conference coming up that would benefit from having a highlights video?
Written reviews are great for social proof on your website, Google and Facebook, and help increase keyword rankings on your website, but have you given thought to how powerful video testimonials and interviews might be? Given video content generates a higher ROI, video testimonials can be a great source of social proof on your conference showreel, website, YouTube channel, social media channels and other promotional material.
Do you already interview speakers and delegates at your conferences? How has it benefited your marketing?
Video of speaker sessions
If your event is only held in one location, a great way to reach a larger market is through virtual tickets. Social Media Examiner do a great job of this with Social Media Marketing World in the USA.
Speakers also love receiving a copy of their session to use in the own marketing materials. Have you gifted speakers a video of them speaking in the past?
The cost of conference photography
Pricing for conference photography varies. It will depend on how many photographers required and how many days and hours your conference will run. One effective way of reducing the cost of photography is offering it as a sponsorship package.
Do you want to partner with a photography company that you can rely on? One that has over 40 years experience in the events industry?
EventPix was founded twenty years ago by Trevor Connell, who has over forty years of Australian event industry experience. These days Trevor concentrates his time working with our clients and team of photographers to deliver a high level and consistent service and the most efficient coverage events.
You can get in touch with Trevor on 1300 850 021 to discuss your next conference coverage.
Have you ever wondered what life would be like without photographs?
Yes. No Instagram to discover new trends and cafes for breakfast. No Facebook albums to share with family and friends. No Pinterest boards to help plan your next holiday and no photos of your wedding, family or kids growing up.
During a recent trip to the Museum of Anthropology in Mexico City, I developed an even deeper appreciation for photography and the role it plays in documenting history.
Mexico’s history dates so far back in time that it can only be understood and interpreted through paintings and glyphs carved from stone, which makes me wonder what life really looked like for the Mayans or indigenous people when the Spaniards invaded.
Over the past two hundred years, photography has become the most important medium used to document landscapes, architecture, modes of transport, fashion, emotion, events and so much more.
Looking at old photographs of townships and moments in time is always entertaining and insightful. The architecture, fashion and emotion of that time gives us a sense of how people lived their lives, what resources were available, how much has changed and how quickly technologies have advanced.
Remember that only a couple of decades ago most photographers were still only shooting on film, which was a slow and expensive process that not every budget could afford.
Photographing events is still quite a new concept that has rapidly evolved over the past twenty years, thanks to the advancement of digital photography which is more accessible and affordable.
With the power of wifi technology today, history can be documented online within minutes from a digital camera and only seconds with a smartphone.
It’s incredible, the possibilities are endless and the amount of historical information people of the future will have access to is infinite.
In light of this topic, here are some photographs of landscapes and moments from Australian’s History. Enjoy!
Brisbane River and Story Bridge 1939. (Image source: SL Blogs)
Chapel Street, Melbourne in 1890. (Image source: unknown)
John Bradfield – prominent Australian engineer overseeing the design and building of the Sydney Harbour Bridge. (Image source: Wikipedia)
Melbourne’s Bourke Street in late 1850’s. (Image source: Culture Victoria)
Kangaroo smuggled to a british training ground to give morale to WWI troops in Egypt. (Image credit: AWM/C02588, Image source: National Geographic)
International Women’s Day, Melbourne, 8 March 1975. (Image source: Museum of Australian Democracy)
Hairstyle in 1914 (Image source: Traces Magazine)
Hairstyles and fashion in the early 1900’s (Image source: Traces Magazine)
Men’s Fashion of the 1930’s. (Image source: Vintage Everyday)
Women’s Beach Fashion of the 1930’s. (Image source: Vintage Everyday)
Finalists in the Miss OPAL Brisbane Quest, 1971. (Image source: The Fashion Archives)
Aboriginal Men with Boomerangs Studio Photograph, Brisbane in 1868. (Image source: The Fashion Archives)
Queen Elizabeth the Second’s First Visit to Australia in 1954, arriving at Government House, Brisbane (Image source: Wiki Media)
Queen Elizabeth II arriving at Leura on board the royal train in 1954
Queen Elizabeth the Second’s First Visit to Australia in 1954, alighting the Royal Barge in Sydney Harbour 1954. (Image source: Everywhere History)
Panorama of Sydney in 1875 (before the Harbour Bridge was built). (Image source: Art Gallery NSW)